Nokia has launched the cheapest of its Android-powered smartphones, the Nokia X, into the Indian market. According to the country’s Economic Times, the device carries a retail price tag of INR8,559 ($140/€101).
“Our primary strategy on smartphones is Lumia and the Nokia X will be a feeder platform into the Lumia. We see the opportunity for Nokia X in the affordable smartphone category where most consumers want the apps from Android,” Nokia India’s managing director P Balaji told the Economic Times.
Nokia lifted the veil on a family of affordable smartphones, powered by a variant of Android, at this year’s Mobile World Congress.
The Finnish vendor announced three new smartphones – the X, X+ and XL – which Stephen Elop, EVP of Nokia Devices & Services, described as “running Android apps with Nokia’s user experience and a wide array of Microsoft services”.
At the time of the announcement Nokia said the X would cost €89, while the X+ would be €99 (and available early Q2).
The XL, which has a larger 5-inch screen, will cost €109 with availablity slated also for early Q2.
The 4-inch touch display Nokia X and the Nokia X+ are identical except the former has 512MB of RAM and the latter has 768MB of RAM.
Both house a 3-megapixel camera sensor, a dual-core 1GHz Snapdragon processor and 4GB storage (with an expandable memory slot up to 32GB).
Along with the larger screen, XL has more battery capacity and a 5-megapixel sensor.
According to IDC figures, cited by ZDNet, Nokia has a 14.7 per cent share of India’s feature phone market (compared with leader Samsung, at 15.3 per cent).
However, the Finnish company has less than 5 per cent of India’s smartphone market, trailing Lava (4.7 per cent), Sony (5 per cent), Karbonn (10 per cent), Micromax (16 per cent), and Samsung (38 per cent).
Comments