Motorola introduced its Moto Maker customisation tool for its Moto 360 smartwatch, stating that users can “customise a modern watch that satisfies your personal tastes and have it delivered to your door step”.

Owners can chose from three case finishes – dark metal, light metal or champagne gold – and one of nine bands, including leather, metal and a “new mono-link design”. The design can also be completed by selecting one of 11 watch faces, which can subsequently be changed.

The company also announced UK availability of its latest Moto G smartphone with 4G (LTE) connectivity.

It is priced at £159 SIM-free, and will be available through a range of retail partners including Tesco, Carphone Warehouse, Amazon, Argos, Sainsbury’s and Asda.