Micromax and Intel ink Indian tablet partnership

Micromax and Intel ink Indian tablet partnership

01 DEC 2014

Indian device maker Micromax announced a “strategic collaboration” with Intel targeting the country’s tablet market, also unveiling the first product resulting from the partnership.

Priced at IRS10,999 ($177), Canvas Tab P66 has a mid-to-high tier feature set. It is powered by a 1.2GHz Intel Atom processor and runs Android 4.4. It has an 8-inch (1200×800 pixel) screen, 5MP main and 2MP front cameras, 8GB of storage, and has a 3G SIM slot.

Vineet Taneja, CEO of Micromax, said: “We have been witnessing an increasing demand for high-quality tablets that offer a seamless experience and more efficient data consumption on the move”.

Debjani Ghosh, MD for South Asia at Intel, said: “We are confident that Micromax’s broad reach will enable more consumers from even lower tier cities to empower themselves with the power of technology through this device which is yet another step in working towards making the dream of ‘Digital India’ a reality.”

Intel is looking to power 40 million tablets in 2014, and although it is somewhat lacking in terms of high-profile design wins, vendors such as Asus, Acer and Lenovo have opted to work with the company.

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