LG targets emerging markets and teens with L Series update

LG targets emerging markets and teens with L Series update

21 AUG 2014

LG is set to showcase a pair of entry-level smartphones in its L Series line at IFA 2014 next month, describing them as “powerful alternatives to higher-priced smartphones, perfect for teenagers and first-time smartphone owners in emerging 3G markets”.

The devices, L Fino and L Bello, are said to include features carried-over from its G3 flagship, as part of a strategy previously iterated by the company. They also include the company’s “signature rear key button design”.

LG also said that the pair include 8MP cameras, which it said is “the better camera among smartphones in the same category”. It noted: “Consumer behaviour research shows that the camera is one of the key deciding factors for first-time and teenage customers when choosing a smartphone.”

L Fino (pictured) is the more modest of the two. Powered by a 1.2GHz quadcore processor, it has a 4.5 inch WVGA screen and 4GB of onboard storage.

L Bello is powered by a 1.3GHz quadcore processor, 5 inch FWVGA screen and 8GB of storage.

“With their competitive specs and accessible pricing, we have high hopes for the L Fino and L Bello to continue our successful expansion into emerging markets,” said Jong-seok Park, head of LG’s Mobile Communications business.

LG said that “starting this month”, it will begin rolling out the devices to “key 3G markets in Latin America, with countries in Europe, Asia and CIS to follow”.

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Steve Costello

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