LG Electronics said it will begin the international rollout of its latest flagship device, G3, later this week, initially via extended Asian availability before global launch in July.

The company said the smartphone has seen a “strong debut in South Korea”, and will be available in Hong Kong, Indonesia, Singapore and Philippines from Friday. This will be followed by “the rest of Asia, Europe and the Middle East”.

LG also said that the device will be “localised in some markets”, for example with devices sold in European and Asian markets featuring wireless charging support (via a sold-separately charger).

“It’s quite an honour to be considered the new industry benchmark for premium smartphones but in the end, what really matters is how consumers feel about our latest flagship device because it was their feedback that helped us create G3,”  said Jong-seok Park, president and CEO of LG’s Mobile Communications unit.

LG unveiled G3 at a series of events last month, stating that its focus has been on creating user simplicity.