LG mulling tablet return

LG mulling tablet return

21 AUG 2013

LG is reportedly planning a re-entry to the tablet market, with speculation that it is planning to unveil an 8-inch device early next month.

Apparently, the device will be powered by a Qualcomm Snapdragon 800 processor, and feature an 8.3-inch HD display.

According to the Korea Herald, the device will be called G Pad.

This is not LG’s first foray into the tablet market: its Optimus Pad was launched in 2011, but failed to generate significant traction during the initial post-iPad tablet gold rush.

But so far it is not immediately clear how the vendor will be able to differentiate itself from rivals including Samsung now.

Since the first batch of tablet releases the market has largely split into two, with Android devices in the “value” segment and Apple’s iPad dominating the premium market – with Samsung arguably the only vendor sitting in the middle.

With low-cost devices from Google (its Nexus line) and Amazon (Kindle) also competing with the aid of more fully-rounded content propositions, the opportunities for LG to differentiate are more limited.

LG recently began reporting more impressive performances for its handset unit, having previously been among the vendors which struggled migrating from feature phones (where it saw significant success with devices such as Prada and Chocolate) to smartphones.

It has now announced two quarters of “record” smartphone volumes, with shipments of 12.1 million in the second quarter of 2013 making it the third biggest vendor in Q2, according to Strategy Analytics.

With positive momentum from this business, the company may feel emboldened to strengthen its efforts in adjacent sectors – even ones where numerous counterparts have struggled to gain headway.

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Steve Costello

Steve works across all of Mobile World Live’s channels and played a lead role in the launch and ongoing success of our apps and devices services. He has been a journalist...More

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