LG looking at flagship rebrand - Mobile World Live

LG looking at flagship rebrand

03 JAN 2018

LG Electronics is apparently mulling a rebrand for its flagship smartphones, although as yet no decision has been taken.

According to South Korean publication The Investor, options being considered for its next G-series device – expected to be unveiled at Mobile World Congress 2018 in February – include adopting a two-digit number or a completely new name.

So far, the company has worked its way up the G ladder in a linear way, moving from Optimus G in 2013 to G2 in 2014 and onward to reach G6 in 2017. The vendor’s V series, which debuted in 2015, started with V10, followed by V20 and V30.

The Investor said an unnamed LG official had noted Samsung and Apple had rebranded devices, with Samsung skipping a number in the Note line to align it with its Galaxy S line, and Apple launching iPhone 8 and iPhone X – ten – at the same time, to capitalise on the tenth anniversary of the iconic smartphone.

It was also mooted LG is battling a preconception that a lower number means an older phone, and its current numbering is behind those of Samsung, Apple and Huawei.


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