LG Electronics launched what it claims is “the first smartphone with privacy and business virtualisation technology in the US”, resulting from its strategic partnership with VMware.
The device, which will be available through operator Verizon Wireless, features technology which “essentially divides the smartphone’s operating system in half – creating a secure, IT-controlled environment for business applications, while leaving the end user’s personal data and applications unchanged”.
The Optimus Vu variant, known as Intuition in the US, is described as being “the first of a new breed of enterprise-ready smartphones that offer the convenience of this secure, virtual work platform along with all the benefits of LG’s exceptional mobile technologies and user-friendly UX features”.
The South Korean device maker said that as companies implement a “bring your own device” policy when it comes to mobile devices, having work information and applications on a personal device can represent a risk, and make it “challenging” for users to keep personal and business matters separate.
Jong-seok Park, president and CEO of LG Electronics’ mobile business, said: “Joining forces with VMware and Verizon Wireless has enabled us to create an enterprise-ready smart device that enhances productivity and convenience. Users can enjoy the versatility of having two devices in one while businesses can feel safe in the knowledge that sensitive information will be completely secure.”