South Korea’s LG showcased its latest devices, of which the most eye-catching were two new smartwatches: the LG Watch Urbane and its sibling the LG Watch Urbane LTE.

The company is billing the latter as the first 4G-based smartwatch in the world, with an array of features including a walkie talkie capability and NFC technology that means the wearer can tap-and-pay using the watch.

In its usual way, LG has already announced everything on display, with the firm pushing out press releases the week before Mobile World Congress.

The LTE version of the smartwatch is based on the proprietary LG Wearable Platform, which is partially based on webOS, whereas the standard Urbane model uses Android Wear.

LG’s intention is to fashion the Urbane as a classy wristwatch. The company makes much of its stainless steel body and a narrowed bezel that makes its face more refined. The watch also boasts a polished metal finish and screwless design. The watch, which comes in silver or gold, has a stitched leather strap.

“We are not competing against other smartwatches, we are thinking about creating beautiful timepieces,” said Andy Coughlin, LG’s head of mobile for UK and Ireland.

Other manufacturers are attempting a similar pitch, to make smartwatches wearable, everyday objects rather than consumer electronic devices.

The company was elusive about pricing and market positioning for the Urbane.

LG also showed off a refresh to its mid-tier device line, billed as “affordable, premium smartphones”. The four Android newcomers are called Magna, Spirit, Leon and Joy. The quartet will be available in both LTE and 3G versions.