LG announced the rollout of its new mid-range smartphone line, starting in South America but “to be followed closely by Europe, Asia, Middle East, Africa and North America”.
The devices – Magna, Spirit, Leon and Joy – were unveiled ahead of Mobile World Congress. The company said the line combines “the most essential hardware with LG’s premium design elements and user experience”.
Two of the quartet – Magna and Sprint – feature a “subtle 3000mm radius curved display”. Three – Magna, Spirit and Leon – are said to bring on-screen images closer to fingers for improved sensitivity and more direct touch response.
“Millions of customers around the world today are seeking reasonably-priced devices that don’t sacrifice on looks or features. Our newest mid-range smartphones are designed with both new and experienced users in mind all over the world who know a good deal when they see one,” said Juno Cho, president and CEO of LG Electronics’ mobile unit.