Letv rebrands ahead of India push - Mobile World Live

Letv rebrands ahead of India push

26 JAN 2016

Letv adopted the LeEco brand, as it looks to move into India with two devices it describes as “flagship smartphones”.

The company will offer Le 1s exclusively via Flipkart from 2 February for INR10,999 ($162). This will be followed on 16 February by Le Max, which has a 21MP camera and 2K display, again available via Flipkart for INR32,999 (64GB storage) or INR36,999 (128GB).

It also announced a content partnership with ErosNow, which was described as “one of India’s leading on-demand Bollywood entertainment networks”.

According to The Indian Express, LeEco has opened more than 500 service centres in India to provide after-sales support, offering full-time customer service in a number of local languages.

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Steve Costello

Steve works across all of Mobile World Live’s channels and played a lead role in the launch and ongoing success of our apps and devices services. He has been a journalist...More

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