Chinese smartphone upstart Letv said online sales from its annual ‘Fans Festival’ topped CNY1.7 billion ($270 million), making it China’s third largest e-commerce event.
During its so-called ‘Black 919’ festival (19 September), the company said single-day sales of its flagship Le Superphone on LeMall.com set a new record in both volume and revenue. It sold 572,000 Le Superphones and 355,000 Letv Super TVs.
Letv claimed the single-day sales volume of its Le Super TV surpassed that of all other TV brands combined during Tmall’s ‘Nov.11’ and JD’s ‘June.18’ shopping festivals. It said it offered fans CNY500 million in discounts.
The company, better know as one of the largest online streaming firms in China and a maker of TVs, joined the crowded smartphone market in April, introducing three Android models targeted at different market segments.
It also is moving aggressively into broadcast content, winning the rights to English Premier League Football in Hong Kong for the 2016-19 seasons for a reported $400 million. Letv and PCCW said today they reached a deal to provide Now TV customers with access to the Premier League for the next three years starting in August 2016. The firms said they are “actively discussing the execution details” of the broadcasting agreement. This is the first time the rights have been won by an internet-only firm anywhere.
Earlier this month, days before Apple launched the iPhone 6s, Letv released a special edition of the Le Max smartphone with a sapphire glass screen (pictured above). A pink model is priced at CNY6,188 ($967) and the gold model goes for CNY5,888. Both models, with 4GB of memory and 128GB of storage space, come with a leather case designed and produced by Swarovski.