Ensuring availability of affordable LTE smartphones has been “one of the topmost priorities” for Jio Infocomm, a new entrant into India’s competitive market which is planning to commercially launch services later this year.
Mukesh Ambani, chairman and MD of parent company Reliance Industries, said: “Jio and our retail team at Reliance Digital have worked with all the leading device manufacturers of the world to ensure availability of 4G LTE smartphones in India across all price points, from the ultra-premium models on one hand, to entry-level models on the other.”
By the time the company launches its services in December, Ambani said that he expects to see smartphones priced “below INR4,000” ($62).
Citing strong growth of LTE devices in China in a short period of time since the launch of services, the executive noted that “I expect a similar trend in India”.
“Having a strong line-up of smartphones, tablets, and device across all price points will remove a key barrier to mass adoption of broadband data, high-definition voice, video calling, messaging and rich value-added information services,” he observed.