Intel is creating a “Smart Device Innovation Center” and setting up a $100 million investment fund, in order to work with China’s “growing technology ecosystem, particularly in Shenzhen”.

At an event this week, the silicon vendor highlighted that it has a “nearly 30 year history in China”. Since 1998, Intel Capital has invested more than $670 million in 110 companies in the country through two existing funds.

The company said it will use its new facility in Shenzhen to “accelerate the delivery of Intel technology-based devices to the China market and beyond”.

This will expand its work beyond tablets and provide local manufacturers with access to both products and support, “acting as a bridge between product conception and commercial deployment”.

To date, the company has had limited success in mobile devices such as smartphones and tablets, despite numerous efforts to bolster its position.

It has worked with Chinese vendors to bring Intel-powered smartphones to market, including Lenovo and ZTE, but has yet to break out of the “others” category in the rankings.

The company has fared a little better in tablets, although again it has achieved nowhere near the level of success it has enjoyed in the PC market.

The $100 million fund is focused on “accelerating innovation of smart devices, including 2-in-1s, tablets, smartphones, wearables, IoT and other related technologies in China”.

Certainly wearables appear to be something of a target market for the company. Last week it completed its acquisition of health tracker company Basis Science, and it was a central topic in the company’s keynote at CES2014 earlier this year.

The company also demonstrated its XMM 7260 LTE chipset, which it said “meets the five-mode requirement of China Mobile today, including support for TD-LTE and TD-SCDMA protocols required in China”.

The company said it is “actively engaged in China for certification of XMM 7260”, paving the way for commercial availability in the second half of 2014.

Brian Krzanich, CEO of the Intel, said that it is on track to power 40 million tablets this year.