Indonesia smartphone growth accelerates in Q3 - Mobile World Live

Indonesia smartphone growth accelerates in Q3

06 DEC 2019

Indonesia booked the fastest growth of the global top-ten smartphone markets in the third quarter, with shipments up 29 per cent year-on-year, Canalys reported.

While ranked as the fourth-largest market in the world, analyst Matthew Xie said Indonesia offers strong potential for growth because of a “vast young population” and relatively low smartphone penetration.

Shipments hit 11.5 million in Q3, with annual growth accelerating compared with the second quarter, when shipments were up 10 per cent (see chart below, click to enlarge).

Nicole Peng, Canalys VP of mobility, said the market is poised to deliver “strong growth in the next 12 months thanks to major vendors’ marketing push and rapid product refreshment”.

Oppo maintained its lead for the second consecutive quarter, taking a 22.7 per cent market share after recording 47 per cent year-on-year growth to 2.6 million units. Indonesia is the vendor’s second-biggest market outside of China, accounting for 8 per cent of its global shipments.

Xie said Oppo aggressively increased investments in offline channel development, expanded its local sales team and broadened the geographic reach of its retail stores.

Second-placed Xiaomi’s shipments increased 22 per cent to 2.5 million, a 21.6 per cent share, moving it ahead of Samsung which shipped 2.4 million units, up 16 per cent.

Vivo remained fourth with shipments of 1.9 million units up 74 per cent and market share increasing by more than 4 percentage points to 16.6 per cent.

Xie said the stabilisation of the rupiah against the US dollar this year strengthened overseas vendor’s investment confidence in the country.

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Joseph Waring

Joseph Waring joins Mobile World Live as the Asia editor for its new Asia channel. Before joining the GSMA, Joseph was group editor for Telecom Asia for more than ten years. In addition to writing features, news and blogs, he...

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