Huawei shipped 27.4 million smartphones in the third quarter of 2015, an increase of 63 per cent year-on-year, seeing strong growth for its more expensive products.
This comes shortly after the company debuted its P8 flagship, with its Mate S phablet also unveiled during the period.
“We are especially proud of the stellar growth we’ve seen outside of China and the increased demand for our mid-to-high end devices,” said Richard Yu, head of Huawei’s Consumer Business Group.
“At this rate, we are confident in our ability to reach our smartphone shipment target of 100 million units by the year’s end,” he continued.
Huawei said that “mid-to-high-end” devices (retailing at more than CNY2,000/$315) accounted for 33 per cent of its smartphone shipments, up seven points quarter-on-quarter.
Shipments to Europe and MEA grew by 98 per cent and 70 per cent, respectively, while there was also strength in China, where shipment growth was 81 per cent.
The company noted shipments of 6.5 million for Mate 7, 7.5 million for P7, and 4 million for P8 since the launches. And Mate S, has “gradually become available in over 48 countries” including China, UK, Germany, France and Spain, with the launch of a rose gold version allowing it to “further consolidate its brand awareness and recognition among female consumers globally”.