Huawei said its dual-brand Huawei/Honor strategy has been “highly successful, creating synergies which have resulted in raising brand awareness and market share of the Huawei Consumer BG as a whole”, as the company looks to ship 100 million smartphones this year.

Shao Yang, VP of marketing for the Chinese giant’s Consumer Business Group, said that the main brand has “consolidated its leading position in the mid-to-high-end smartphone market”, while Honor has “established itself as a bold and popular brand among digital native consumers”.

According to Huawei, some 20 million Honor devices shipped in 2014, including more than eight million Honor 3C, four million Honor 3X, and three million Honor 6 units. By the end of 2014, it had established a presence in more than 60 countries and regions worldwide.

The company also said it had shipped 4 million of its Huawei P7 device in the six months following its launch – it initially gave a target of 10 million units – while more than two million units of Huawei Ascend Mate 7 have also reached the market.

Also noted was the “significant growth” in revenue contribution from open channels (including e-commerce), which accounted for 41 per cent of total revenue. It has also established 630 Huawei-branded stores.

In 2014, the company shipped 75 million smartphones, a year-on-year increase of 45 per cent, although a little short of its target of 80 million. In total it shipped 138 million devices, up 7.8 per cent.

Sales increased by 30 per cent to $12.2 billion, marking the first time it had crossed the $10 billion mark.

“The global influence of our brand has continued to grow, and Huawei has become the first mainland Chinese company to successfully enter Interbrand’s Top 100 Global Brands of 2014 list,” said Richard Yu, CEO of Huawei Consumer Business Group.