HTC sales yet to see One uplift

HTC sales yet to see One uplift

08 MAY 2013

HTC said that its sales in April 2013 were down by 37 per cent compared with the prior year, as all eyes are on the company’s performance following availability of its crucial HTC One smartphone.

The company said that for the month, its sales were TWD19.59 billion, compared with TWD31.03 billion in the same month last year. However, the company did see a 23.35 per cent increase in sales over the prior month (TWD15.88 billion in March 2013), compared with an almost flat March to April progression last year.

The coming months are especially important to HTC, which has pinned its hopes of a recovery on the well-regarded One. After delays bringing the product to market, volumes are now ramping, but the hiatus has taken its toll on the company’s sales, as demand for its older products have dropped off, while the new flagship was announced, but unavailable.

In a conference call last week, Peter Chou, CEO of HTC, said that One is a “major step” in that a single product from the vendor is being offered by a wide range of operators, including “multiple operators from the US” and “multiple operators from China”.

While the company has seen notable success in these markets previously, it has done so using different product lines across carriers.

“We think this approach will greatly boost HTC brand awareness and make us efficient for marketing execution,” Chou said.

However, there are some gaps in HTC’s armour: notably Verizon Wireless, the number one US operator, which is not on the roster to sell One.

The CEO refused to be drawn as to whether a launch with this partner is in the pipeline, or if not, why not.

Verizon currently offers the Droid DNA as its “hero” product from HTC, which was launched late in 2012.

Author

Steve Costello

Steve works across all of Mobile World Live’s channels and played a lead role in the launch and ongoing success of our apps and devices services. He has been a journalist...More

Read more

Related

Tags