HTC announced its anticipated One mini, a “compact” version of its flagship One smartphone (complete with lower-case “m”) which is set for availability in select markets next month ahead of a global rollout in September.

The device has a 4.3-inch screen and measures 132 x 63.2 x 9.25mm, compared with a 4.7-inch screen and 137.4 x 68.2 x 9.3mm for its larger sibling.

As with the “mini”-tagged versions of Samsung’s Galaxy S line, it also has some differences in terms of specifications. It features a 1.4GHz dual-core Qualcomm processor, as opposed to 1.7GHz quad-core in the One, and has 1GB of RAM compared with 2GB.

But the device does support the software features central to the original One.

This includes the vendor’s BlinkFeed feature, which delivers content from social networks and news sites to the lock screen, and the Zoe multimedia app.

It also has dual front-facing speakers with Beats Audio integration.

HTC’s spec sheet lists EMEA and APAC-focused LTE versions of the device, but no reference has been made to a US-oriented product.

The device, alongside the original, will be crucial to the Taiwanese vendor’s turnaround plan, with it having suffered from a couple of tough years at the hands of rivals such as Samsung.

So far, the company’s results have not shown much evidence of a sustained turn-around, and the original rollout of One saw delays which affected its impact.

A phablet addition to the One line has also been mooted.