HTC kicks of teaser campaign, ahead of mooted Max launch

HTC kicks off teaser campaign ahead of mooted Max launch

06 AUG 2013

HTC began a “teaser” campaign promising “big things ahead”, which was seen as a reference to the recovering Taiwanese vendor’s previously mooted One Max phablet.

This came shortly after further reports of the specifications of the device, which suggest it will have a 5.9-inch full HD (1080p) display. Another possibility is that it will include a stylus, similar to Samsung’s market-leading Note line.

Other mooted specifications include a quadcore Qualcomm Snapdragon 800 processor – similar to that used in Sony Mobile’s Xperia Z Ultra phablet – and support for Android 4.3. The device would also include an “ultrapixel” camera similar to that used in HTC’s One, and have a similar dual speaker format.

The device would join the existing One and One mini to give the vendor three devices in its flagship portfolio – a similar approach to that taken by Samsung with its Galaxy S4 range.

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Steve Costello

Steve works across all of Mobile World Live’s channels and played a lead role in the launch and ongoing success of our apps and devices services. He has been a journalist...More

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