Speculation mounted regarding HTC’s anticipated flagship smartphone, which according to reports will be known as HTC 10.

With the troubled Taiwanese vendor having opted out of the flagship launch melee at Mobile World Congress, the latest speculation is that the device will launch on 19 April. Even if HTC is able to bring the device to market swiftly, it will still lag rivals such as Samsung’s Galaxy S7 and LG’s G5.

The device shifts away from the One badging used by HTC since it unveiled One S, One X and One V in 2012. It also sees it dropping the “M” used with the introduction of One M8, which was subsequently retro-applied to One M7.

Images which are claimed to be representations of HTC 10 also show a shift in design, with it resembling One A9 rather than One M9. This means that rather than having speaker grilles either side of the screen, it now features a prominent, single button at the bottom, similar to Apple’s iPhone line.

Mooted specifications are in-line with a current flagship: powered by a Qualcomm Snapdragon 820 processor, with 4GB of RAM and 16GB, 32GB and 64GB storage options.

Also expected are a fingerprint scanner and 5.1-inch Quad HD screen.

CNET reported that Chialin Chang, CFO of HTC, had said the device would feature a “very, very compelling camera experience”. There has been some suggestion that the device will see the return of HTC’s UltraPixel technology to the main camera.