Having recently introduced the Honor brand to the European market, the Huawei offshoot has announced its second device – Honor 3C.
The smartphone has been reported previously, and began shipping this week. Its price — £109.99 for the UK market – means it undercuts Motorola’s popular Moto G.
And it also has a competitive specification. Honor 3C features a 5-inch 720p screen, 8MP main and 5MP secondary cameras, and includes dual-SIM support.
It is powered by a 1.3GHz quadcore processor, has 2GB of RAM and 8GB of onboard storage, with MicroSD expansion slot.
Moto G loses out in a couple of areas, such as the 2MP front-facing camera, 1.2GHz quadcore processor, and 1GB of RAM – although it is not clear if this translates to a significant difference when it comes to real-world use.
But the Motorola device does have it pipped on platform: Honor 3C runs Android 4.2 Jelly Bean with Huawei’s Emotion UI 2.0 customisation, compared with vanilla Android 4.4.4 KitKat for the Motorola – with an Android 5.0 Lollipop upgrade promised.
Huawei is positioning Honor as a standalone brand with a focus on direct-to-consumer sales.