Honor launches 8X, Band 4 in UK

11 OCT 2018

Huawei sub-brand Honor launched its 8X smartphone, which was touted as providing a flagship experience without a corresponding price point, at an event in London where it also revealed its Band 4 wearable device.

The phone is available in black or blue for £229.99 and was described as “a pivotal landmark in the series, building on the exceptional value proposition that no flagship smartphone can match.”

Ali Qureshi, marketing manager at Honor UK, explained the smartphone’s elevator mode functionality, which reconnects to 4G when connection is lost eight-times faster than competitor Xiaomi’s Mi 8. The marketer also explained its use of artificial intelligence (AI) to improve camera functionalities and noise cancellation for voice calls.

The Honor 8X features a 6.5-inch FullView display with a notch, offering a 91 per cent screen-to-body-ratio. Other features include an AI-powered dual camera set-up with super night shot photography and Kirin 710 chipsets, which are used by the company for the first time.

Its AI cameras recognise 22 different categories and 500 scenarios in real time, and optimises camera settings and enhances photo quality based on what users are shooting.

Honor touted the device as the first to come with a new “eye comfort mode”, a feature which reduces blue light radiation emitted by the screen to prevent eye fatigue.

The device supports dual SIMs plus an expandable microSD card of up to 400GB.

Honor Band 4
The Honor Band 4 is a fitness tracker priced £59.99 which features an AMOLED full colour display and sleep monitoring technology. It is water resistant to 50 metres and offers advanced swim tracking capabilities, including recognising which stroke wearers are performing.

Honor did not reveal a date for UK availability.

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Saleha Riaz

Saleha joined Mobile World Live in October 2014 as a reporter and works across all e-newsletters - creating content, writing blogs and reports as well as conducting feature interviews...More

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