GoPro hires high profile Apple designer - Mobile World Live

GoPro hires high profile Apple designer

15 APR 2016

Action camera maker GoPro appointed Daniel Coster, part of Apple’s design team for 20 years, as VP design, effective end of April, as the company tries to rectify slow growth experienced last year.

“Coster will influence all aspects of design at GoPro in his new role, including hardware and software and services, lending his strategic vision and expertise to maximising the GoPro user’s experience,” the company said in a statement.

Coster was a member of Apple’s “elite industrial design team” and is credited for his contributions to consumer electronics such as the iPhone 4 and the iPad wireless keyboard, the company said, adding that he holds more than 500 design patents and several utility patents.

Back in February, GoPro said it lost an adjusted $11.4 million in Q4 2015, compared to a profit of $144.9 million in the same period a year earlier.

At the time, CEO Nicholas Woodman admitted that the company had seen slow growth in the second half of 2015 and realised it needed to “develop software solutions that make it easier for our customers to offload, access and edit their GoPro content.”

As part of these efforts the firm recently announced the GoPro Developer Program, an initiative to support partners wanting to offer seamless integration with GoPro products.

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Saleha Riaz

Saleha joined Mobile World Live in October 2014 as a reporter and works across all e-newsletters - creating content, writing blogs and reports as well as conducting feature interviews...More

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