Fitbit unveiled its latest fitness tracker, Fitbit Alta, which it described as a “fashion forward” wearable.
The company said that the device has a “satin finish, stainless steel body and a line of stylish interchangeable bands in multiple popular colours and premium materials”.
This personalisation capability also enables Fitbit to make additional cash from accessory sales, as well as boosting its fashion characteristics.
It also features the standard set of smart band features, including activity and sleep monitoring, with information displayed via an OLED display.
It is focused on “everyday” rather than advanced users, for example lacking heart rate monitoring.
Using Bluetooth Smart connectivity, it also delivers call, text and calendar notifications via the display vibrating alerts.
The launch follows shortly after the debut of Fitbit’s Blaze smart fitness watch, and “together, the two new devices are the smartest, most stylish and most motivating fitness trackers to date from Fitbit”.
Fitbit Alta will cost $129.95 through US retailers, with availability in North America from March 2016 and global availability from April.
Additional bands will cost from $29.95 (“classic fitness bands”) to $99.95 (“luxe hand-polished stainless steel”), with leather bands at $59.95.