US unlocked devices company BLU Products announced its BLU Pure XL device, which it described as “the first US smartphone to include MediaTek’s premium Helio X10 chipset”.

Samuel Ohev-Zion, CEO of the company, made bold claims, stating the device is “an industry flagship in every sense of the word, competing with any of the top-tier devices available in the world today”.

It features a 6-inch 2K super AMOLED display, 24MP main camera, 64-bit octacore processor with 3GB RAM, and LTE support. Other features include 8MP front-facing camera, 64GB of onboard storage, and 3500mAh battery.

It will be on sale from Amazon.com later this month at a price of $349.