BlackBerry kicked off a campaign to win back iPhone users to the fold, offering benefits of up to $550 for buyers of its latest Passport smartphone.

Buyers can get back up to $400 for an iPhone (iPhone 4S and later are eligible), with an additional $150 prepaid card. The offer is only open to buyers in North America, and runs until mid-February 2015.

In addition, the company also announced a “limited time” discount of $100 on the black BlackBerry Passport, taking the price to $499, while BlackBerry Z30 is available for $275. Financing options are also available.

Separately, BlackBerry announced a white version of Passport, as well as a “limited edition” red variant.