BlackBerry aims for new Android device in 2016 - Mobile World Live

BlackBerry aims for new Android device in 2016

23 DEC 2015

BlackBerry CEO John Chen hinted at the launch of a second Android smartphone next year, this time potentially targeting the mid-range end of the segment.

His comments came after the company’s Q3 results announcement last week, which showed revenue increases marking its first sequential growth for more than two years. It also said its first Android powered Priv smartphone had been well received in the market since launching in November.

Following up in an interview with Bloomberg after the earnings announcement, Chen reiterated that the Priv’s availability would extend to 31 countries in the next three months, increasing from the four where it has been available since launch so far.

He said he is looking to drive the company’s smartphone business through “margin not volume”, while he hinted at plans for the launch of a cheaper Android powered phone.

He said it “really depends on the Priv, over the next three to four months, when we will see if it is a good strategy”.

“The strategy at the moment is to combine the best of BlackBerry with the best of Android,” he added. “If that is well received in the market, and it looks like there is a good chance of that, then yes, we will probably still focus very much on the high end and probably a bit on the mid-range, so we will probably have another phone like that coming out in calendar 2016.”

Chen’s comments follow rumours last month that the company is already readying its next Android-powered device, which would come equipped with the company’s traditional keypad.

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Kavit Majithia

Kavit joined Mobile World Live in May 2015 as Content Editor. He started his journalism career at the Press Association before joining Euromoney’s graduate scheme in April 2010. Read More >>

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