Apple updates iPod line - Mobile World Live

Apple updates iPod line

15 JUL 2015

Apple unveiled a new version of its iPod Touch device, giving it a specification bump to bring it closer to iPhone 6, while also giving it another channel to take its recently launched Apple Music service to customers.

The company stopped giving out sales figures for iPod late last year, when shipments in the quarter to 27 September 2014 stood at 2.6 million – sliding both year-on-year and quarter-on-quarter. It has also been a couple of years since the product line saw a significant upgrade.

iPod now sits in the same “others” category as Apple Watch, meaning going forward not only is it difficult to tell the performance of the company’s newest products, but one of its legacy lines as well – which is undoubtedly no coincidence. Indeed, a new sales bump for iPod would bolster the “others” line shortly after the Watch launch, muddying the picture somewhat.

The new iPod Touch is powered by an Apple A8 processor and M8 motion coprocessor. It includes an 8MP iSight camera and FaceTime HD camera.

“iPod touch gives customers around the world access to Apple Music, the App Store and iOS, the world’s most advanced mobile operating system, starting at just $199,” said Greg Joswiak, Apple’s VP of iPhone, iPod and iOS Product Marketing.

Unlike the iPhone, it maintains the 4-inch touch screen.

The $199 price point covers the 16GB model, with $249 for the 32GB version and $299 for 64GB. And, for the first time, it is also available in a 128GB version, at $399.

The company also introduced a new line-up of colours for all iPad models, including space grey, silver, gold, pink and blue.


Steve Costello

Steve works across all of Mobile World Live’s channels and played a lead role in the launch and ongoing success of our apps and devices services. He has been a journalist...More

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