Apple mulls $400 price tag for wearable device - report

Apple mulls $400 price tag for wearable device – report

02 SEP 2014

The rumour mill ahead of Apple’s product launch event on 9 September is cranking into overdrive as Re/code sources say the Cupertino giant is weighing up a high-end wearable device priced at around $400.

Whether the device (and the price) will be unveiled at Apple’s eagerly-awaited event is not yet clear, and Re/code sources go on to say consumers should expect a range of prices for different models.

And even if an Apple wearable is announced this month, sources (again, quoted by Re/code) say shipments are unlikely to start until early 2015.

According to a recent report by The Financial Times, Apple is also working with Dutch firm NXP, an NFC chipset vendor, to include the short-range wireless technology in the next iPhone, which may pave the way for a push into mobile money services. It’s again unclear, however, if an NFC-based smartphone will be showcased on 9 September.

CEO Tim Cook has nonetheless said Apple will break into a new product category this year.


Ken Wieland

Ken has been part of the MWC Mobile World Daily editorial team for the last three years, and is now contributing regularly to Mobile World Live. He has been a telecoms journalist for over 15 years, which includes eight...More

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