Google to can Nexus brand - report - Mobile World Live

Google to can Nexus brand – report

31 AUG 2016

Google plans to drop the Nexus name from its upcoming branded smartphones, according to Android Central.

The move would see Google draw a line under the long-running Nexus series, which first began in 2009 with the Nexus One, and continued to last year’s Nexus 6P and 5X.

According to the report, this year’s HTC produced Google Android devices will come to market with a different brand name, which is unknown at this stage, and the new phones are expected to put the “Google” brand at the front of the phones.

Google’s 2016 phones will reportedly be slightly smaller than the Nexus 5X and 6P, and will feature additional software and a tweaked interface. They will also be launched to support the introduction of the Android Nougat release.

The report said it was unclear whether “Nexus” is completely dead as a brand, but the new phones are due to be released in the autumn, when Google traditionally releases its Nexus devices.

In June, Google CEO Sundar Pichai said the company would become more opinionated about the future designs of its smartphones, with the ability to add new features on top.

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Kavit Majithia

Kavit joined Mobile World Live in May 2015 as Content Editor. He started his journalism career at the Press Association before joining Euromoney’s graduate scheme in April 2010. Read More >>

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