Google confirms October event for phone launch - Mobile World Live

Google confirms October event for phone launch

20 SEP 2016

Google announced it will hold an event on 4 October, where the company is widely expected to unveil its latest smartphones.

A video teaser uploaded on YouTube showed the date of the event and a search bar which forms into the shape of a smartphone with the Google “G” logo. The company also launched a new site which appears dedicated to the launch.

The invite to the event, according to Bloomberg, also suggested a bigger role for Google Now, the company’s voice assistant.

It emerged last month that the company will apparently drop the Nexus brand name from its latest line up, and reports suggested it could adopt the Pixel name used by its previous tablets and Chromebook devices, although this is unconfirmed. Indeed, the prominence of the “G” logo in the recent promotions could hold some significance in the branding of the phones.

According to previous reports, two smartphones are likely to be announced, with 5-inch and 5.5 inch screens and will be powered by the Android Nougat platform.

Other specs suggested include a USB-C port, stereo speakers, fingerprint scanner and a 3.5mm headphone jack. HTC is also the likely manufacture partner.

Google’s expected smartphone launch comes just weeks after rival Apple unveiled its iPhone 7 and 7 Plus devices. Meanwhile, Samsung, the biggest manufacturer of Android powered devices, is facing struggles after being forced to recall its recently launched Note 7 because of battery issues.


Kavit Majithia

Kavit joined Mobile World Live in May 2015 as Content Editor. He started his journalism career at the Press Association before joining Euromoney’s graduate scheme in April 2010. Read More >>

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