As the Internet of Things evolves, the volume and variety of devices connected to mobile networks are growing rapidly. To fully understand their customers and better communicate with them, mobile operators and their partners need detailed knowledge of the devices using their networks. That is driving growing demand for GSMA Device Map, which collates over 140 attributes on each device connected to a cellular network. This data is being used by mobile operators and other industry players to inform investments, shape strategy, guide marketing, up-sell and cross-sell, and enhance customer services.

To learn more about how device data is driving intelligent connectivity, click here