Crowdfunding success for Omate TrueSmart smartwatch

Crowdfunding success for Omate TrueSmart smart watch

23 AUG 2013

A team of international designers, which have developed Omate TrueSmart, a water-resistant Android-based smart watch with a built-in five megapixel camera, has smashed its crowdfunding target.

New York-based Omate originally aimed to raise $100,000 within 30 days on the Kickstarter website. That goal was reportedly reached in 13 hours and money is still rolling in. After the first 24 hours, Omate’s coffers had swollen by $165,000.

“Everyone in the team watched live from across the world as the launch button was hit. We know we have designed a great product; it is still nerve-wrecking to put the Omate TrueSmart under the spotlight and face the world for the very first time. Within minutes we knew it was going to be a hit, the pledges were flowing in like nothing we have seen before. Now, the Omate Team is focusing on time-to-market and is dedicated to deliver the TrueSmart on time and on quality,” said Lurent Le Pen, Omate’s chief executive

With the necessary funds, Omate TrueSmart is scheduled to go into production in October – just in time for the all-important run-up to Christmas.

There is growing excitement around smart watches, with Samsung already confirming it is working on a device. Rumours have also been circulating that an iWatch is on the way from Apple.

Crowdfunding is becoming an increasingly popular money-raising route for start-ups. Pebble, another smart watch, reportedly raised $10.2 million on Kickstarter last year.

There have, however, been some crowdfunding disappointments surrounding mobile devices. Canonical, for example, failed to meet the $32 million target for its crowdfunding effort designed to support the creation of its Ubuntu Edge smartphones.


Ken Wieland

Ken has been part of the MWC Mobile World Daily editorial team for the last three years, and is now contributing regularly to Mobile World Live. He has been a telecoms journalist for over 15 years, which includes eight...More

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