China Unicom partners with Letv on bundled 4G smartphone – Mobile World Live

China Unicom partners with Letv on bundled 4G smartphone

10 JUN 2015

China Unicom and Letv have launched the Le 1 China Unicom edition 4G smartphone, which the operator will market through its online and offline channels.

The new version comes bundled with a free data plan (6GB per month), text & talk and one-year subscription to Letv’s streaming video service (valued at CNY490).

The device went on sale yesterday and is priced at CNY1,899 RMB ($310), but the two companies are offering a number of contract packages starting as low as CNY99. China Unicom and Letv said they will provide CNY500 million in subsidies to make it affordable to more people.

Letv has set a target of selling one million Le 1 units through China Unicom’s channels. The maker has a goal of selling three million Letv “Le Superphones” by the end of this year.

The phone is available online at China Unicom’s 10010.com and Letv’s lemall.com and offline at China Unicom’s 4,800 branch offices in 31 provinces, as well as Letv’s retail partners’ stores.

Letv said its one-cloud, six-screen strategy gives subscribers access to its full range of content via mobile, PC, TV, tablet, theatre and car.

The handset maker, better know as one of the largest online streaming firms in China, in April introduced three smartphones targeted at different market segments. The custom Android models are designed to deliver Letv’s streaming video. All three are bezel-less, have dual-SIM slots and feature the new USB (Type C) reversible socket.

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Joseph Waring

Joseph Waring joins Mobile World Live as the Asia editor for its new Asia channel. Before joining the GSMA, Joseph was group editor for Telecom Asia for more than ten years. In addition to writing features, news and blogs, he...

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