MWC18 Articles

Personalisation key to mobile ad success – Facebook

It is becoming increasingly important for advertisements to be “mobile-ready”, personalised and targeted to a …

FreedomPop founder espouses world with zero customer service

In a Mobile World Congress panel session designed to discuss customer centricity, it may seem …

IoT deployments must be simplified – Microsoft

Implementing IoT should be simple: connect the thing, gain insight, take action, Microsoft believes. Such …

AI poised to move beyond Hollywood doomsday hype

Artificial intelligence technology is here to stay, despite “boom-and-bust” cycles seen in the technology since …

Radical change needed for 4th Industrial Revolution

To take advantage of the prospects presented by the 4th industrial revolution it is imperative …

5G essential to EU overall development

Pearse O’Donohue, the European Commission’s director of Future Networks, stressed 5G is central to many …

Tech giants outmuscling operators on AI-voice

Operators have a “calling” to develop artificial intelligence (AI) powered voice services and should take …

KT unclear on 5G business case

Despite being a 5G frontrunner, Korea Telecom (KT) is not yet ploughing ahead with large-scale …

AI experts call on mobile operators to get in the game

The founders of innovative companies developing solutions based on artificial intelligence stressed the importance of …

Build better services to compete with OTTs

Mobile operators have consistently ‘failed to board the opportunity bus’ and seen more nimble OTT …