China Mobile today described its Mobile Market content store as a “strategic pivot” in its efforts to transform its business to address challenges from new entrants to the mobile sector, and to avoid ending up as a “dumb pipe” operator.
The benefits of creating apps which use APIs that enable tighter integration with the operator network were trumpeted at this week’s GSMA App Planet event, although it was also noted that the procedures for doing this are not simple, leading many developers to focus on other areas to provide more compelling products.
Operators are taking an open approach to app stores, with the intention to enable third-party stores as well as supporting industry alliances such as the Wholesale Applications Community, according to a panel session at today’s GSMA App Planet event.
LIVE FROM APP PLANET FORUM AT THE GSMA MOBILE ASIA CONGRESS 2010: WAC this morning announced the addition of handset vendors Sharp and Sony Ericsson to the initiative. WAC also said it will team with the GSMA’s OneAPI initiative, making OneAPI “the standard to be used by WAC operators for the exposure of network APIs.”
Microsoft announced availability of its Bing search app for Android devices across US operators, following an initial period of exclusivity with Verizon Wireless.
China Unicom has launched its long anticipated app store, called WoStore, according to a statement from ZTE, the operator’s technology partner in the project. The vendor says that the store will support “all open smartphone platforms except for iPhone, as well as terminal devices such as tablet PCs and MIDs.”