Brandon Watson, Director for Windows Phone 7 at Microsoft, used his keynote speech at this week’s Mobile App World 2010 event to highlight the challenges of choice for mobile developers, arguing that “there are so many choices, it’s almost overwhelming.”
Edward Kershaw, VP of Mobile Media, EMEA for metrics company Nielsen, used his presentation at Mobile App World 2010 to highlight a number of trends in the apps industry, not least the fact that there is still an important role for mobile operators to play in the ecosystem in terms of aiding application discovery for consumers.
Shaun Gregory, Managing Director of O2 Media, used his keynote speech at today’s Mobile App World 2010 event to trumpet the potential for operators in delivering personalised content and apps to consumers, stating that “apps are the new battleground, and the gateway to personalisation.”
Alcatel-Lucent made available a software developer’s kit (SDK) for its My IC Phone, a touch-screen desktop phone for enterprise users, supported by a developer portal which is expected to launch worldwide in November.
Finnish games developer Rovio has announced the full release of its anticipated Angry Birds for Android app, extending availability of the popular iOS title to the Android user base. Unlike the iOS incarnation, where a “lite” version is available free-of-charge and a full version on a paid-for basis, the full version for Android is available free to the user, supported by advertising served by Google’s AdMob.
New analysis by Flurry reveals that the sale of virtual goods within mobile apps is already generating more revenue than display advertising on Apple’s iOS platform.
2010 has been the year of Angry Birds in mobile gaming, with over 20 million total downloads. Mobile Apps Briefing talks with the CEO of the game’s developer, Rovio, on the success of the app and its future plans. “We have created an entertainment brand, which we intend to develop into a long-lasting one,” says the head man.