Bharti Airtel is the biggest mobile operator in India, serving more than 150 million subscribers in the competitive, and price-sensitive, market. Its app store has picked-up significant momentum; before the end of last year it had already passed the 30 million download mark, with more than 200,000 downloads taking place per day.
Amazon’s anticipated Android application store will become more popular than Google’s Android Market, according to Wireless Intelligence analyst Will Croft (pictured). He claims the new entrant will benefit from the company’s “vast experience in selling digital goods, its more robust worldwide commerce agreements and optional-DRM requirements (satisfying open source developers).”
Microsoft is reported to be contesting an attempt by Apple to trademark the term “App Store,” stating that it is too generic to be granted protection.
It was widely reported that Lima Sky, developer of a iOS game titled Doodle Jump, is attempting to get other titles with the word “Doodle” in the name removed from Apple’s App Store, despite the fact that it does not own a trademark on this word.
Digital Chocolate, which describes itself as “the fastest growing virtual goods company on Facebook,” chose independent app retailer GetJar as the launch channel for its Millionaire City and MMA Pro Fighter games for Android.
The ability to offer localised and regional-specific applications is a critical requirement for app store success, leading Indian operator Bharti Airtel told Mobile Apps Briefing.
Bump Technologies, developer of a contact and content sharing app for iPhone and Android devices, announced that it had raised US$16m in a funding round led by venture capital firm Andreessen Horowitz.
Michel Guillemot, founder and CEO of Gameloft, criticised the mobile app strategy of rival EA Mobile in the run-up to Christmas 2010, specifically its decision to slash the prices of its products available via Apple’s App Store, games publication IGN reports.