Mimvi, which describes itself as “the world’s largest pure-play search, discovery and recommendation engine for mobile apps,” announced the creation of its own app developer partner network, which includes more than 60 companies.
EXCLUSIVE: Vodafone claims that many developers prefer its own Android app shop to Google’s flagship Android Market, a belief that may strengthen industry concern that the growing emergence of new app stores supporting Android is damaging the ‘premium’ Android Market product.
LIVE FROM DROIDCON LONDON: Handset vendor Sony Ericsson set a goal of becoming the “benchmark” for Android devices, promising developers a device platform that will be designed from the ground up for Android-based apps.
LIVE FROM DROIDCON LONDON: Orange used last week’s Droidcon event in London to woo the Android developer community, announcing the launch of a new online tool that allows developers to rapidly publish to the Orange App Shop mobile store across Europe. The new service – known as Orange Partner Connect – is available as a private beta to Android developers only, beginning this month.
Improving levels of customer engagement is the focus of Vodafone Group’s mobile apps and content business, rather than the direct revenue from products, Hemant Madan, Head of Developer Marketing at Vodafone Internet Services, told Mobile Apps Briefing. Madan is also positive about the potential of WAC, in which Vodafone is a founder member, and which builds on the efforts of Vodafone’s earlier JIL involvement.
In the first of a two-part Focus, Hemant Madan, Head of Developer Marketing at Vodafone Internet Services, talks to Mobile Apps Briefing about the evolving role of the operator in the mobile apps ecosystem.
Russia’s largest mobile operator MTS is to focus heavily on the apps market as a future revenue growth driver and is prepared to open its doors to the country’s community of computer hackers to increase the quality of its app offering