Apple yesterday unveiled the latest version of its iPhone operating system software which incorporates its high-profile move into the mobile advertising space. iAd is the result of Apple’s US$275 million acquisition of Quattro Wireless – a company that makes tools for embedding adverts in applications – in January.
Microsoft last night unveiled ‘Kin’ – two new feature phones aimed at young, social networking consumers – in a strategy designed to improve its standing in the mobile sector. The software giant has worked closely with Japanese manufacturer Sharp on production of the two new devices, rather than concentrating on just developing the software (its usual business model).
Google executives touched on the company’s mobile strategy during its first quarter results call yesterday, when the Internet search giant posted a 37 percent rise in earnings and a 23 percent jump in revenue. For the period ended March 31, 2010, Google reported revenues of US$6.77 biilion, compared to US$5.51 billion in the year-ago quarter. Net income increased to US$1.96 billion from US$1.42 billion in the first quarter of 2009.
Google has performed a u-turn on its strategy to sell its own-brand Android smartphone, the Nexus One. In a statement yesterday, the company announced that Vodafone will from this Friday start selling the device in the UK via its stores, online and over the phone.