Guest Blog: How can devs make the most of in-app ads?
Gil Klein, MD at in-app monetisation company Mobfox (pictured, below), discusses how embracing the consumer …
Blog: Should operators take the Veon app route?
Part of multi-national operator Veon’s rebranding strategy is the Veon Platform app, which offers messaging …
Guest Blog: Continuous testing a must for developers
Amir Rozenberg (pictured) is director of product management at Perfecto, a company which helps mobile …
Blog: Can a revamped app save Snap?
Snap went public nine months ago and ever since investors have been unimpressed with its …
Guest Blog: Why developers must get better grip on LTV
Martin Macmillan (pictured), CEO and co-founder of Pollen Velocity Capital – a provider of financing …
Blog: The hype around chatbots
About a year ago, Facebook launched a platform supporting chatbots, sending ripples of excitement around …
Guest Blog: Healthcare organisations must adopt apps
Chris Byers (pictured), CEO of US-based online form and data-collection platform provider Formstack, explains why …
Blog: Should app developers head to China?
According to an App Annie report, China eked out a 15 per cent lead in …
Guest Blog: What app makers can learn from games
Abinash Tripathy (pictured), CEO and co-founder of Helpshift, believes app developers and marketers can learn …
Blog: Pokémon Go – the AR revolution is real
At the time of writing, I have caught 137 (28 different types), I am well …
