Guest Blog: How can devs make the most of in-app ads?

Gil Klein, MD at in-app monetisation company Mobfox (pictured, below), discusses how embracing the consumer …

Blog: Should operators take the Veon app route?

Part of multi-national operator Veon’s rebranding strategy is the Veon Platform app, which offers messaging …

Guest Blog: Continuous testing a must for developers

Amir Rozenberg (pictured) is director of product management at Perfecto, a company which helps mobile …

Blog: Can a revamped app save Snap?

Snap went public nine months ago and ever since investors have been unimpressed with its …

Guest Blog: Why developers must get better grip on LTV

Martin Macmillan (pictured), CEO and co-founder of Pollen Velocity Capital – a provider of financing …

Blog: The hype around chatbots

About a year ago, Facebook launched a platform supporting chatbots, sending ripples of excitement around …

Guest Blog: Healthcare organisations must adopt apps

Chris Byers (pictured), CEO of US-based online form and data-collection platform provider Formstack, explains why …

Blog: Should app developers head to China?

According to an App Annie report, China eked out a 15 per cent lead in …

Guest Blog: What app makers can learn from games

Abinash Tripathy (pictured), CEO and co-founder of Helpshift, believes app developers and marketers can learn …

Blog: Pokémon Go – the AR revolution is real

At the time of writing, I have caught 137 (28 different types), I am well …