This new case study looks at how GSMA’s Network Settings Exchange (NSX) tackles four factors causing customer churn:

1. Next generation network upgrades

2. Customer purchase behaviours

3. eSIMs and non-human users

4. The growth of MVNOs

The service provides a central destination at which manufacturers can easily download the latest network settings of a significant cohort of the world’s MNOs, MVNOs and MVNEs.

The case study examines how Deutsche Telekom has benefited from using NSX and believes that it will become an industry-wide essential service.

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