BlackBerry and T-Mobile US part company – Mobile World Live

BlackBerry and T-Mobile US part company

02 APR 2014

Troubled device maker BlackBerry said it will not renew the licence for T-Mobile US to sell its products when an existing deal expires later this month, following an earlier spat between the two companies.

In a statement, John Chen, CEO of BlackBerry, said: “Regretfully, at this time, our strategies are not complimentary and we must act in the best interest of our BlackBerry customers. We hope to work with T-Mobile again in the future when our business strategies are aligned.”

In February, T-Mobile came under fire from BlackBerry and its supporters, after the US operator sent a targeted promotional campaign to entice users to shift to Apple’s iPhone 5s.

Following the spat, T-Mobile announced a series of deals which applied to BlackBerry products, including the Q10 and Z10 handsets.

In a blog post at that time, Mike Sievert, CMO of T-Mobile US, wrote: “It’s just not in us to lock customers in to annual service contracts, make them wait for upgrades … or limit them to one or the other type of device or OS.  That’s not what we’re about.”

So far it is not clear how many BlackBerry devices T-Mobile US shifted, but the fact that both companies have seemed lukewarm to the partnership means it is unlikely to have been significant.


Steve Costello

Steve works across all of Mobile World Live’s channels and played a lead role in the launch and ongoing success of our apps and devices services. He has been a journalist...More

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