BlackBerry to step up money plans for BBM - Mobile World Live

BlackBerry to step up money plans for BBM

26 MAR 2014

Ailing Canadian handset vendor BlackBerry expects to use BBM as the vehicle for offering more mobile money services across a greater number of countries this year, according to Re/code.

David Proulx, senior director of BBM business development, said that BlackBerry expects to deploy the messaging service more widely for mobile money during 2014.

BlackBerry launched a service called BBM Money in Indonesia with local partners a year ago but now wants to deploy more widely, such as in Latin America.

Finding ways to monetise BBM, including business versions or using it for mobile money, are part of the BlackBerry recovery plan.

BBM Money enables subscribers to make P2P money transfers, as well as top up the credit on any mobile phone and transfer funds to a bank account.

Indonesia is a market in which BlackBerry, and BBM, has historically been strong.

“Because we are, by nature, private and secure and reliable and regulatory-compliant, we are ideally suited to bring value in mobile money and financial services,” said Proulx.

One area of interest, he said, was using BBM for sending international remittances.

Mobile money is one of range of measures that CEO John Chen is using to monetise BBM. Others were revealed at Mobile World Congress, including eBBM Suite, a new family of products and services to provide enterprise-class mobile messaging.

Some of the services within that suite were highlighted by John Sims, president of BlackBerry’s global enterprise solutions business, in a recent interview with Mobile World Live.

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Richard Handford

Richard is the editor of Mobile World Live’s money channel and a contributor to the daily news service. He is an experienced technology and business journalist who previously worked as a freelancer for many publications over the last decade including...

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