BlackBerry head hits out at “inappropriate” T-Mobile campaign

19 FEB 2014
John Chen

John Chen, CEO of BlackBerry, hit back at a T-Mobile US marketing campaign encouraging subscribers of the operator to switch to another device.

In what was described as a “great deal for BlackBerry customers”, the operator is offering the iPhone 5s with no upfront payment, on a 24 month repayment plan.

“What puzzles me more is that T-Mobile did not speak with us before or after they launched this clearly inappropriate and ill-conceived marketing promotion,” Chen wrote.

After numerous complaints from BlackBerry users, John Legere, outspoken CEO of the operator, tweeted: “BlackBerry follow up- We give our customers choices, but you don’t have to give up your #loyalty. We will continue to support.”

Thanking supporters, Chen said: “By expressing your outrage directly to T-Mobile ‎through tweets, calls and comments in the media and on blog posts, you sent a powerful message that T-Mobile could not ignore.”

He also said that for T-Mobile customers, there is “an offer in the works designed especially for you”.

Last year it was reported that T-Mobile had stopped carrying BlackBerry inventory in its US stores, with orders fulfilled centrally – enabling it to more accurately control inventory against a backdrop of uncertain demand.

  • JP

    This is the result of the fact that Apple enforce the mobile
    providers and resellers to take a large number of devices in stock if thy want
    to be preferred Apple partner. And as the success of the 5S is not what was
    expected the mobile providers need to do this kind of offers to get rid of
    their reserve. Initiatives in Europe to stop this kind of contracts will make
    the marked more open and the concurrence between the device vendors honester.


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