Thai regulator launches call-centre app to streamline complaints

Thai regulator launches $148,000 app to streamline complaints

01 JUN 2015

Thailand’s often-troubled telecoms regulator, which has been forced by the military government to delay the 4G auction multiple times, has developed a THB5 million ($148,000) call-centre app to streamline consumer complaints.

The app is offered for Android and iOS devices and will enable consumers to make enquiries and file complaints, and include evidence such as photos, video clips and location tagging, the Bangkok Post reported. The National Broadcasting and Telecommunications Commission (NBTC) said all complaints will be transferred to its traditional call-centre staff.

The NBTC said the call centre handled almost 250,000 calls last year, with complaints representing just over 1 per cent of the total.

NBTC vice secretary-general Thanapant Raicharoen said the app would force operators to improve their services since consumers now will be able to produce clear evidence to support claims, the Post said.


Joseph Waring

Joseph Waring joins Mobile World Live as the Asia editor for its new Asia channel. Before joining the GSMA, Joseph was group editor for Telecom Asia for more than ten years. In addition to writing features, news and blogs, he...

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