China’s volume of mobile shopping jumped 83 per cent year-on-year in Q1 to CNY659 billion ($99 billion), accounting for 68 per cent of the country’s online shopping.
The acceleration in mobile shopping, iResearch said, was driven by broader access to wireless networks. In addition, it said e-commerce enterprises’ efforts in mobile shopping development contributed to the rise.
The research firm noted that as the rural e-commerce market experiences strong growth, mobile shopping will be increasingly popular, since mobile devices are generally less expensive and more convenient to use than PCs.
A year ago, mobile shopping accounted for 48 per cent of total online Gross Merchandising Volume (see chart below, click to enlarge).
iResearch believes that with the expanding share of mobile shopping, the room for mobile shopping growth is shrinking and the mobile market shows decelerating growth momentum. However, it said China’s mobile shopping industry will still enjoy fast development in the near future.
The market maintained its high concentration in Q1, although slightly lower than in previous quarters. Alibaba kept its leading position and held an 82 per cent share – down 2 points from a year ago — while JD had an expanded market share due to its focus on its mobile business development.
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