Taiwan’s Asus aims to boost smartphone shipments this year 46 per cent to 30 million units and break into the global top-ten ranking, with Southeast Asia accounting for a third of sales, DigiTimes reported.
Its smartphone shipments last year jumped 140 per cent to 20.5 million units.
The global smartphone market last year grew 10.3 per cent to 1.3 billion units and growth is forecast to slow to just over 7 per cent this year, according to TrendForce
In Indonesia, where Asus is the second largest smartphone vendor after Samsung, it plans to increase shipments from 3.5 million last year to five million this year. It has set a combined sales target of five million ZenFone smartphones in Malaysia, the Philippines, Thailand and Vietnam this year, DigiTimes said.
The vendor said in November it aims to be number one in Indonesia in 2017.
The company also plans to expand sales in India and Brazil by outsourcing production to Foxconn’s local plants to avoid high import duties and other restrictions.
It shipped about three million smartphones to India last year and forecasts sales of more than four million this year.
Shipments to Taiwan are expected to remain flat at about two million units, while China sales are expected to increase to more than three million.