LIVE FROM GSMA MOBILE WORLD CONGRESS SHANGHAI 2015: Asia Pacific is Twitter’s “fastest growing region”, with Japan and Indonesia coming in as two of its top markets worldwide and India and South Korea among the fastest growing markets in 2014, said Peter Greenberger (pictured), the company’s director of sales for emerging markets.
A major trend in the region is the growing consumption of online video content: mobile video in Japan represents 59 per cent of total mobile data traffic and is expected to grow to 74 per cent by 2019, while in India it represents 36 per cent of total mobile data traffic, with expectations to grow to 66 per cent by 2019.
“In order to help advertisers in the region tap into this trend, Twitter invests in education programmes for its agency partners and provide them with our latest research and updates on related advertising solutions such as video autoplay,” he told Mobile World Live ahead of his appearance at the ‘Business Models for the Future Mobile Internet’ session on 15 July.
He also said that with half of all internet, mobile and social media users worldwide in Asia, Twitter sees many opportunities across the region.
“There is enormous potential to show users, partners and advertisers the value of our platform,” he said, adding that “consumption of media content in Asia Pacific has shifted radically in recent years, and subsequently the number of opportunities for brands to connect with consumers has grown exponentially.”
To meet this demand, Twitter recently expanded its Asia Pacific headquarters in Singapore.
“We needed to move to a new office space to accommodate our plans to more than double our workforce,” he said, adding that “We plan to include technical staff including engineering, data science, and product specialists” in the future.
He also said the company “recognises that a majority of Asia’s emerging markets are still in transition from feature phones to smartphones, and as a mobile-first platform, Twitter connects advertisers and users to what’s happening in their world, both online and offline, in real-time and at scale.”
“We are conscious of the fact that innovation can come from anywhere. As such, we host our global developer conference, Flock, across different markets including Seoul, Bangalore and Tokyo, to support local developer communities with Fabric, our mobile development platform,” he said.